On March 26th, Nike celebrates the creation of their most iconic line of sneakers: Air Max. This year, they wanted to keep the celebrations going for the entire month, because what Air Max is to sneaker culture, oxygen is to life itself. Utterly essential.
All 31 days of March, we posted a series of action-oriented product photos to promote our comprehensive inventory of the sneaker.
Unfortunately, when Snipes took over Jimmy Jazz, most of the assets were lost. Luckily, I still remember some of the captions:
Air to take flight (Picture of someone dunking)
Air to keep you moving (Picture of someone running)
Air to tell your story (Picture of someone rapping)
Air to feel lighter (Picture of friends having a good time)
Air to bounce back (Picture of skateboarder smiling after a fall)
Air to keep you elevated (Picture of young man pulling off Air Max sneakers with a suit)